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About LIFT

Two founders. 200+ clients. One system that actually runs the whole machine.

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Why LIFT exists

Most "AI for your business" offers come from one of two places.

A template-pushing overseas agency that disappears the minute something breaks — or a venture-backed point tool that solves 10% of the problem and doesn't talk to your CRM.

Service-business owners kept saying the same thing: "I don't need another chatbot. I need one system that actually runs the whole machine."

So two founders teamed up to build it.

Meet the founders

Jane & Craig.

Two operators. One offer. Zero templates.

Jane Novikova Co-Founder

10+ years operating CRMs across LATAM and the US. 6 years at Procter & Gamble (HR and Brand Management). EMBA from Quantic School of Business. Founder of Click2Revenue — 110+ projects completed, 5,000+ qualified leads generated, 70M+ MXN in attributed client sales. Google, Meta, HubSpot, Salesforce, Zoho, SEMrush, and Wati certified.

Craig Iott Co-Founder

100+ US businesses advised. DSO Leadership Summit speaker. Fractional COO, AI enablement specialist, and the architect behind the DSO Rollout Engine at All Solutions Consulting. Bark 2021 Certificate of Excellence. Leadership innovation nominee.

Together: 15+ years combined experience · 200+ clients served · US-operating.

What clients say

Trusted by owners who've actually scaled.

★★★★★

Adds immense value and expertise and will help you build out your systems to allow for rapid growth and stability. If you're looking to scale your company, this is who you bring on.

— Nicole Toudouze
★★★★★

Very professional and extremely helpful in finding the best resolutions for my business. Not only helped us gain resolutions, helped our business grow. A blessing.

— Viola Mishchuk
★★★★★

Vast knowledge of business and startups. Each session concludes with the next steps to take my business to the next level.

— Phoebe Richmond
5.0 stars · 22 public reviews · 200+ clients served
How LIFT works

The four rules we run on.

Month-to-month. No long-term contracts.

If results don't show, you walk.

Done-for-you.

Installed, integrated, trained — and accountable after launch.

Measurable from day one.

Every engagement starts with a baseline audit and a single success dashboard.

US-operating team.

US-based co-founder. US-based reps. US-business-hours support.

Amplified projects
Amazon Prime Video · KIA · Hyundai · FujiFilm · Ogilvy · Sub-Zero Wolf · Clarion · Hilti · Borges · Enlight · Wine